This principle states the importance of using your senses to become aware of yourself and others´signals. Since 90 % of our communication is non-verbal, we need to pay close attention to the messages we send to others and what others´gestures, looks, reactions, etc. communicate to us, i.e, their feedback. Awareness is key because without it we cannot see whether we are moving towards or away from our outcome.
As communicators, it´s necessary to know what representational system our audience has. This means how they perceive the world around them, mostly visually, kinesthetically, auditorily, etc. This information enables you to deliver a clearer and more effective message.